📣 Currently taking on new projects. Book a discovery call today.

Previously worked on

Former Design lead
I’ve been Design Lead at a Danish tech scale-up (Candeno A/S) for 4 years. Here I’ve designed a ton of complex modules and features for many Users.
Mentionable projects
250.000+
resumes created with the
builder I’ve designed
75.000+
Users been through the platform where
I've led the Design
50.000+
Users been through a course
in the LMS I’ve designed

Grow your business
with design that works

I focus on creating compelling User Experiences across both
Product Design and Websites.

PRODUCT DESIGN
Great User Experience improves revenue and reduce churn.
UX/UI Design
Prototyping
Go-to-market MVP
Design System
WEB DESIGN & WEBFLOW DEVELOPMENT
Increase Conversions and create a great first-hand experience.
Web design
Webflow
Landing page
Conversation
UX/UI design
I focus on enhancing user experience, improving usability, and ensuring seamless interaction between users and digital products.
Web design
My web designs are tailored to meet your brand's unique needs and goals, ensuring a strong online presence.
Webflow development
Using Webflow allows for rapid development, easy content management, and the ability to create complex interactions and animations with ease.
Design System
Design Systems includes creating reusable components, style guides, and documentation to streamline your design and development processes.
UX Audits
I conduct thorough evaluations of your existing digital products to identify usability issues and areas for improvement.

l'm honored to have
have brought value

I appreciate collaboration and strive to bring value. Read what some of my customers and former colleagues have to say about me.

"Frederik transformed my business with a stunning brand and website in just 4 weeks, well ahead of the initial 10-week timeline.

His communication was impeccable, providing immediate answers and honest advice about costs and ideas. Highly recommend him for his professionalism and efficiency"
Jonas Hvid
CEO at IT-Compliance
"Working with someone as passionate about SaaS as Frederik was an awesome experience. He took the lead on UX/UI, marketing, finance, and always made sure we stayed on track. It's rare to find someone who’s so driven and really makes things happen."
Andreas Høj
Former Partner at Tapely
"We have been extremely satisfied with Frederik's work in relation to UI/UX design optimizations for our platform. The process itself, communication, and handover have been truly professional and pleasant for us. And the result has also been really great"
Martin Bay Pedersen
CEO at ideal.shop
"As someone who has almost exclusively developed based on your design for over 2 years, I can say it has been a true pleasure and of an extremely high standard."
Jeppe Gyntzel
Tech Lead at Candeno
"Frederik was almost like a co-founder when he joined Candeno in October 2020. Frederik has been a key part of our journey, and I especially want to highlight the cultural impact he has had.

He has not only positively influenced the daily lives of his colleagues, but from day one, he worked to ensure that Candeno is recognized as the leading and most innovative product on the market."
Matias Bøgvad
CEO at Candeno

Choose the price model
that suits your need

SaaS companies are at different stages and I want to help you where you are at. Find the option that suits your needs.

Ad-hoc & Consultations
When you just need some minor or specific updates to your design or consultations about your UX/UI
650 DKK
/ hourly (ex VAT)
Book a discovery call
Benefits:
Delivery based on agreement
Project based
If you need a specific project to get done within a given timeframe. E.g a new website. Book a call
Starts at
15.000 DKK
*delivery depends on size of project, but we’ll make sure to make bite-size tasks that
can be delivered and make sure to match the expectations each month

Let's see if we
are a great fit

It's important that we are a great fit and therefore I've created a simple 3 step proces for a great collaboration.

Free Discovery Call (30 min)

We'll start with a discovery call to see if we are a great fit. Click on the button below, find a time slot and fill out the form.

Receive An Offer

If we are a match, I'll go ahead and prepare an offer based on your needs and budget.

Start collaboration

When we have agreed on the terms, we can start the work and collaboration.

Frequently
Asked Questions

Everything you need to know before collaborating with me. If you have any other questions, don't hesitate to contact me or ask during the discovery call.

When can we get started?

For subscription
We’ll start with a video chat (or physical meeting), giving you a chance to talk about your project and for us to connect. If it looks like a strong fit, I’ll follow up within 24 hours with a proposal, a contract, and an invoice for the first month’s retainer. Once everything’s signed and settled, we’ll book a time for our Kickoff call. During that session, we’ll dive into your business objectives and product goals, ensuring we have a clear roadmap to guide the upcoming work.

For project based
Same as above, but without the monthly retainer. The payment agreement will be a part of the contract for the project, but it's always 30-50% upfront.

Ad-hoc work
Same as above, but it highly depends on the ad-hoc task itself. But we'll start of with a video chat and then agree on the work if we are a fit and I can fulfill the task.

What does the first month look like working together?

In the first month, I’ll conduct a thorough audit of your existing SaaS product and compile a detailed report on my findings. This audit will include screenshots and initial impressions of your product, feedback from current or potential users, and discussions with you to understand your business challenges. The report will summarize these observations and offer practical suggestions for improvements.

Next, we’ll move into UX strategy work, where we’ll create user personas and high-level user journey maps. This step is essential for ensuring our design choices align with user needs and business goals. By understanding your target audience, we can make informed decisions that drive your product forward.

Before the month concludes, we’ll combine the insights from the audit and the UX strategy to develop a clear roadmap aimed at driving significant growth for your company. This roadmap will guide enhancements for existing products and set the foundation for future development. All UX/UI designs I create moving forward will be built on this foundational work, giving us a solid framework for success.

For established teams: UX/UI implementation support
If you already have a roadmap, plan, or existing strategies in place and just need extra hands for UX/UI implementation, I’m here to help. I have extensive experience working closely with Product Managers, stakeholders, and developers, ensuring a seamless integration into your team. Whether you need assistance with design execution or collaboration on specific features, I’m ready to contribute and enhance your project.

Why hire a subscription-based freelance designer?

Cost-effectiveness: Hiring a skilled freelance Product Designer can save you a significant amount compared to bringing someone on full-time. Experienced designers typically expect salaries starting at $85,000+ per year, along with benefits and retirement contributions. For many startups, this often leads to paying for hours that aren’t fully utilized.

Flexible engagement: One of the best aspects of working with a freelance designer is the flexibility it offers. You can opt for a subscription or project-based model, allowing you to adjust the level of support as your needs change. If you find that you need less time one month and more the next, it’s easy to accommodate that.

Diverse expertise: Having worked with various implementations and solutions, I bring a broad range of experience to the table. This diversity enables the provision of fresh ideas and innovative solutions tailored specifically to your unique challenges.

Faster time to market: Collaborating with a freelance designer allows for a quicker start. There’s no lengthy onboarding process to navigate, which helps you bring your product to market faster.

No long-term commitment: One of the great things about this arrangement is the low-risk nature of trying out a freelance designer. You can assess their skills and fit within your team without a long-term commitment. If the collaboration is successful, it can continue; if not, it’s straightforward to move on.

Focused expertise: Freelance designers often specialize in product design, providing deep expertise and quality results aligned with your project goals.

Adaptable to your needs: As your project evolves, a freelance designer can easily adjust their services to meet changing requirements. Whether you need more design hours or assistance with specific tasks, support is readily available.

Less overhead: Hiring a freelancer means you don’t have to deal with the overhead costs associated with in-house designers, such as office space and equipment. This can free up your budget for other critical areas like product development and marketing.

How do you ensure quality and attention for each client?

Delivering high-quality work while providing personalized attention is at the foundation of my design philosophy. To achieve this, I carefully select the number of clients I take on, ensuring that I can dedicate adequate time and resources to each project. My focus is on building long-term partnerships.

By prioritizing a select group of clients, I can fully immerse myself in each project. This strategy not only allows me to maintain a high standard of quality but also fosters a collaborative environment where we can communicate openly and work closely together.

I believe that strong relationships lead to better outcomes, and by working with clients who are a great fit, I can better understand their unique needs and goals. This dedicated approach results in a more efficient design process and a deeper connection, ultimately driving successful results.

In summary, my commitment to taking on a manageable number of clients allows me to provide the individualized support and high-quality work that every client deserves.

Is it just you designing?

Yes! It's just me. This ensures a great connection, communication, and delivery each time. This will also keep cost lower.

If we want specific things made that are out of my competencies I can suggest we use some of the budget you pay me for hiring another freelancer. This will of course mean a lower pay-out to me, but if it's worth it for the results of your project I would much rather want that. You will of course have the final say here in terms of bringing another one on board. I'll make sure to only suggest people I know and can vouch for.

How does the subscription service work?

Once your initial down payment is processed, we’ll coordinate to schedule our kickoff call. After that, I’ll send you monthly invoices on a recurring basis. You can expect these invoices to arrive about a week before the end of each month, serving as a reminder and proactive payment for the upcoming month’s services.

Please note that any outstanding invoices will result in a temporary pause on your account until the payment is made. I’m here to support you throughout the process, ensuring everything runs smoothly and effectively.

Do you offer refunds?

Due to the nature of my services, which requires my time, I cannot get those hours back, that have already been dedicated to a project. Therefore, I do not provide refunds.